M a g a z i n e: Zoë Jordan Autumn/Winter 2012 London Fashion Week

18 February 2012

Zoë Jordan Autumn/Winter 2012 London Fashion Week

Designer name: Zoë Jordan
Origin: “London, by way of Dublin.”
Design background: Jordan studied architecture in Newcastle.
Design signatures: "The coming together of the androgynous and the feminine, handsome and ethereal, structured and languid. Essentially, Zoë Jordan represents feminine swagger and a boyish insouciance."
How would you describe the Irwin & Jordan woman?
“She's the boys’ best friend and the girls’ confidante.”
Trademark piece: "Beautifully tailored coats with a Savile Row influence."
Three autumn/winter 2012 inspirations: “Andalucia: its people, rich colours and its architecture; Metropolis; and Amelia Earhart.”
What does 2012 hold for your brand?
“More more more! An exciting ZJ sunglasses range, collaborations with artists and we embark on pre collections for spring 2013.”
What is your favourite decade in fashion?
“The 1920s is my favourite decade for men. For women, it’s the 1970s.”
Where do you go in London to seek artistic inspiration?
“London buses - sit on the top deck and you can just take it all in!”