M a g a z i n e: Issa London Autumn/ Winter 2012 London Fashion Week

19 February 2012

Issa London Autumn/ Winter 2012 London Fashion Week

Designer name: Daniella Issa Helayel
Origin: Brazil
Career highlights: “Dressing Madonna and Scarlett Johansson. And I’m looking forward to anything that comes up in the future.”
Who is your ideal customer?
“The Queen of England. She is not just a style icon, but an icon in every sense of the word.”
Trademark piece: “Issa is all about effortless glamour and our signature belted jersey dresses take you from work to cocktails whilst making women feel confident, comfortable and sexy."
Three autumn/winter 2012 inspirations: “Trans-Siberian journey, From Russia with Love and Russian Tsars.”
What does 2012 hold for your brand?
“Continuing our global expansion starting with the move to our new office!”
What is your favourite decade in fashion?
“I can’t pinpoint a certain decade, every era has so much to offer and inspire.”
Where do you go in London to seek artistic inspiration?
“I love heading up to Portobello Road on a Friday, browsing the vintage stores and stalls to find inspiration for shape, print, fabric and colour. I can find inspiration just walking down the street, at a party, meeting new people – I remember when I first arrived in London I would drive round in a taxi for hours soaking up all the architecture, the skyline, the weather – this city is a constant source of inspiration to me.”