M a g a z i n e: Sister by Sibling Autumn/Winter 2012 London Fashion Week

19 February 2012

Sister by Sibling Autumn/Winter 2012 London Fashion Week

Designer names: Sid Bryan, Joe Bates and Cozette McCreery

Origin: The designers come from Yorkshire, Leicester and London respectively.

Design background: A collaboration between Joe Bates, Sid Bryan and Cozette McCreery, SIBLING is all for one and one for all. Before setting up SIBLING, the designers each worked for many brands and design houses, learning that it is “never as easy as it looks and most importantly that invaluable lesson in how not to do something. Also if all else fails: cup of tea, a nice biscuit and laugh!”

Design signatures: “On the SIBLING family tree SISTER is on the branch right next to brother SIBLING so you can expect colour, humour, sparkle and that everything will be knitted.”

Career highlight: “Cozette getting the cover of 10 Magazine wearing the SIBLING Pure Evil Pandas Rock! balaclava. She's inside too as Knit Monster keeping her totally incognito.”

How would you describe the SISTER by SIBLING woman?
“A girl with a good sense of humour and a fun, happy attitude.”

Trademark piece?
“We like mutating classic, traditional knitwear designs or techniques so the Knit Monster Scare Isle comes to mind.”

Three autumn/winter 2012 inspirations: “Paris, Texas; Advanced Style; lady-like.”

What does 2012 hold for your brand?
“It will be the first time we show during LFW on models and that's exciting. Being pure-knit we always love the autumn/winter season and hopefully it will be a good one.”

What is your favourite decade in fashion?
“We dip into so many areas it's hard to pinpoint one and for SISTER by SIBLING we pilfer from all different decades from the soft twinsets of the fifties to the zip-fronted jacquard leopard and lounge pants of modern sportswear.”

Where do you go in London to seek artistic inspiration?
“The cinema, The British Museum and Bleach salon for their trend-inspiring take on the Blue Rinse Brigade.”