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Showing posts with label Anna Mouglalis. Show all posts
Showing posts with label Anna Mouglalis. Show all posts

17 May 2013

Chanel's 2013 Cruise Collection Singapore


CRUISE 2013/14
BY KENNETH GOH

If the ghostly march of a thousand fashion soldiers was Karl Lagerfeld's idea to launch Chanel's 2013 cruise collection, then he found the perfect spot in Singapore to achieve it. The location was Loewen Cluster, a disused military barrack just minutes from the ultra sophisticated skyscrapers of downtown Singapore.
The old black and white buildings were reconstructed more than 6 months ago to transform them into long white-washed galleries, shuttered from the tropical sun with black and white chick blinds. It regained much of its former colonial glory with a good scrub and polish yet left enough of its past in the peeling painted walls and rickety wooden ceilings. It's this romantic charm and imperfection that Lagerfeld loves which new things don't always have - plus it sets the mood.
The result was perfect - the background was set for Lagerfeld to march Chanel's fashion army down the runway on the 9th May 2013.



Chanel 2013/14 Singapore Cruise Collection

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